The Ultimate Cheat Sheet on Twitter

Twitter is one of the largest and most well-known social media platforms out there, with more than 336 million active users​ worldwide and approximately ​500 million​ tweets per day. It is virtually impossible to not feel its influence. Given its huge size and impact around the globe, Twitter might seem daunting to some users, especially […]

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The Top 5 Social Media Questions—Answered

Social media marketing can yield a massive return on investment (ROI), making social media too good to pass up. Thanks to the availability and extreme accessibility of social media, it is easier than ever to get your business’ core message out to the masses. But, unfortunately, without the right guidance, many social media marketing strategies languish, […]

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4 Reasons Why You Should Invest in Social Media Ads

Every business understands that a high return on investment (ROI) is key to keep cash flowing. As a result, many businesses are under pressure to maximize customer conversions and marketing ROI. Social media is the ultimate example of the low-cost, high-return marketing model that businesses crave. There are 3.196 billion people on the planet using […]

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What The Recent Twitter Purge Means for Your Business

On July 12th, 2018, Twitter purged tens of millions of fake accounts, causing perhaps one of the biggest blows to the world of social media. According to an article published by The New York Times, Twitter wanted to reduce the number of “questionable” accounts, decreasing the total follower count by approximately 6 percent. Of course, […]

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4 Incredibly Common Mistakes Industry Thought Leaders Make

Following the example of an industry thought leader is a great strategy for success. Successful collaboration requires several deliberative practices, and being an industry thought leader means there must be a demonstrated mastery of these ideas. But thought leadership is not just about spilling secrets to success; it is about getting people to replicate the […]

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Why Twitter is the “Sleeping Giant” of Social Media Platforms

Twitter is one of the undisputed powerhouses of the Internet. In fact, Twitter comes in as the second most popular and effective channel for B2B marketing. As of June 2018, it has around 336 million monthly active users, which is an increase form 305 million in 2015. Although it is pretty simple to understand, and […]

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5 Quick Tips For Setting Social Media Goals (That You Can Actually Achieve)

For businesses, navigating and using the large pool of social media platforms can be overwhelming. However, the benefits of promoting your brand online are not only worth the time, effort, and investment, but are also necessary in today’s Internet-based world. With careful planning, social media can be a truly effective way to grow your business. But where […]

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4 Plays to Leverage an Event Hashtag

Hashtags are everywhere on social media: Twitter, Facebook, Instagram—you name it. Hashtags are so ubiquitous because they are incredibly useful to promote whatever you want people to know about. For example, upcoming events definitely fall into this category. But what are the best ways use a hashtag to get people excited about your event? Read […]

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5 Ways to Get Twitter Followers to Your Website

In the world of Twitter, followers are everything. But the value behind the number of followers goes WAY beyond a popularity contest… It has REAL benefits. The more people who follow and engage with you on Twitter means the more your business, brand or website will gain traction. Having a large (and growing) number of […]

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Why You Should Never Buy Twitter Followers

We get it. We fully understand that having a lot of Twitter followers is essential to your social media following. After all, Twitter is a great tool to interact with and market yourself to others. You can let people know what you are doing, what product you are selling, the purpose of your organization, and […]

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